
SUMITOMO’S ROSE-SECENTED TYRES: INDIA’S FIRST SMELL TRADEMARK GOT ACCEPTED
INTRODUCTION In a landmark step for non-traditional trademarks in India, the Trade Marks Registry has accepted an application by Sumitomo Rubber Industries Ltd. (Japan) to register a smell mark for advertisement in India. The mark described as: FLORAL FRAGRANCE/ SMELL REMINISCENT OF ROSES AS APPLIED TO TYRES” (Application No. 5860303,


















