
Suniel Shetty vs Ashok Kumar (2025): Deepfake Misuse & Personality Rights Protection in India
INTRODUCTION With the advancement of Artificial Intelligence, the capacity to create highly realistic images, videos and audio of persons has grown expeditiously. While these tools afford creative and commercial opportunity, they also present serious risks of misuse, particularly in the form of Deepfake, misappropriation of persona, false endorsements, invasion of



