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Robotic hand interacting with a digital interface labeled Intellectual Property, representing AI-driven IP protection services by JP Associates in India

AI AND INTELLECTUAL PROPERTY: RETHINKING TRADEMARK LAW FOR THE DIGITAL AGE IN 2026

2026-01-09 5:03 am

INTRODUCTION The rise of artificial intelligence has rewritten the rulebook on creativity, giving rise to AI generated trademarks that disrupt the core principle underpinning intellectual property protection in India. As Artificial Intelligence actively engages in the field of brand creation, distinguishing between genuine innovation and imitation becomes unclear, raising critical

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Infographic showcasing how Tesla uses Design Rights, Copyrights, Trademarks, and Patents to protect its brand and innovations. A blue Tesla Model S is at the center, with explanations for each intellectual property type surrounding it.

How Much Intellectual Property is Present in a Tesla Model S?

2025-02-17 3:28 pm

The Tesla Model S is more than just an electric car; it’s a technology powerhouse. Tesla Model S’s advanced use of intellectual property (IP), from patents and trademarks to trade secrets and copyrights, plays a crucial role in protecting the unique innovations that drive the Model S. This article explores the

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Fashion Industry Design Rights

Design Rights in the Fashion Industry: Protecting Creativity in a Fast-Paced World

2024-08-09 1:37 pm

This article explores the challenges and legal frameworks surrounding design protection in the fashion industry, highlighting critical cases, constitutional foundations, and the role of various intellectual property laws in safeguarding creativity. It examines the limitations of the current legal structure and suggests future directions for enhancing design rights, including the

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McDonald’s and Supermac’s trademark dispute

McDonald’s loses ‘Big Mac’ TM Battle against Supermac’s

2024-07-04 4:57 am

Background Supermac is a fast food chain based in Ireland, founded  by Pat Mc Donagh in 1978. It is Ireland’s largest indigenous quick service restaurant group. The company has been growing and operating more than 100 outlets across Ireland and Northern Ireland. Mc Donald’s, on the other hand, is an

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Involving Dabur Real fruit juice branding and misleading packaging claims.

THE BLURRED LINE: THE DHRUV RATHEE VS. DABUR CASE IN REVIEW

2024-07-03 1:25 pm

FACTS Mr. Dhruv Rathee, a social media influencer and YouTuber, faced a dispute with Dabur India Limited due to his use of a partially blurred logo of Real Fruit Juice in a promotional video comparing carbonated drinks and fruit beverages. Dabur filed a petition in the Calcutta High Court, alleging

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Ico for startup isometric composition including persons with creative idea investment, cryptocurrency on blue background vector illustration

THE ROLE OF IP IN STARTUPS: STRATEGIES FOR LEVERAGING INTELLECTUAL PROPERTY FOR GROWTH: EXPLORING HOW STARTUPS CAN UTILIZE INTELLECTUAL PROPERTY TO GAIN A COMPETITIVE ADVANTAGE AND DRIVE GROWTH

2024-02-24 12:57 pm

INTRODUCTION IMPORTANCE OF IPR FOR START-UPS Start-ups have been recognized as power of innovation, ideas and technologies. The government of India has also launched scheme to support the start-ups in India such as the “Start-up India” scheme. A scheme known as SIPP (Scheme for facilitating Start-ups Intellectual Property Protection) has

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Person standing beside a large computer screen representing website development.

DOMAIN NAMES AS TRADEMARKS: BEYOND URLs

2023-12-28 10:23 am

MEANING AND FUCNTIONS OF TRADEMARK Intellectual property rights realm aims at securing exclusive rights of individuals on generation of one’s mind. In commercial world, trademarks act as a pillars of distinction which enable the businesses to safeguard their unique identity in the competitive market. Section 2(1)(zb) of the Trademarks Act,

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