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Examples of Google's changing logos demonstrating fluid marks in digital branding.

THE RISE OF FLUID MARKS IN DIGITAL BRANDING

INTRODUCTION With the ever-evolving digital landscape, brands are looking for innovative marketing approaches in an attempt to connect with consumers. One such approach is implementing fluid marks which are interactive brand marks that may change shape based on context, user interaction, or cultural context. While fluid marks have huge possibilities

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Why should students know about IPR?

Why Should College Students Know About IPR?

You may be asking yourself, “I’m a college student, I don’t need to think about patents and trademarks. However, knowing what IPR is more useful to you than you may think. Here’s why: 1. Protect your intellectual property and creations. If you’re a creator — be it a writer, an artist, a

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Illustration featuring popular internet meme characters under the title ‘Copyright & Digital Expression Over Memes,’ highlighting legal issues related to meme usage and copyright law.

Memes and Copyright: Who Owns the LOLs in the Digital Age?

ABSTRACT In the age of internet, memes have become more than just jokes to serious weapons of expression, commentary, and advertising. Yet, their common usage poses severe legal issues, particularly with regards to Intellectual Property Rights (IPR). This article explores the relationship between Memes and Copyright and helps us understand

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Sony Music and Myntra logos side by side highlighting a copyright infringement lawsuit over unauthorized use of music tracks in advertisements.

Sounds like Trouble: Sony Vs. Myntra Copyright Infringement Case

Abstract This article discuss about the copyright infringement suit filed by Sony Music Entertainment against Myntra before the Mumbai High Court for use of its songs without permission in advertisements. Sony complains that Myntra utilized numerous sound recordings without a proper license, even after being served with a cease-and-desist notice.

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Plaintiff/ Defendant Masking in LC proceedings in IP Suits

LC Proceedings and Identity Masking in IP Enforcement

Introduction In cases of infringement and piracy, ensuring a fair and effective legal process is paramount, particularly in preventing the destruction or concealment of infringing evidence before legal action can be taken. To address this challenge, courts often appoint a Local Commissioner under Order 26 Rule 9 of the Code of Civil

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Examples of Google's changing logos demonstrating fluid marks in digital branding.
All Posts
Praveen Agrawal

THE RISE OF FLUID MARKS IN DIGITAL BRANDING

INTRODUCTION With the ever-evolving digital landscape, brands are looking for innovative marketing approaches in an attempt to connect with consumers. One such approach is implementing

Why should students know about IPR?
All Posts
Praveen Agrawal

Why Should College Students Know About IPR?

You may be asking yourself, “I’m a college student, I don’t need to think about patents and trademarks. However, knowing what IPR is more useful to you

Post Categories

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