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Green Marks written in bold white letters with lush green leaves at the bottom, symbolizing eco-conscious trademarks

Green Trademarks: How Trademarks Are Shaping the Future of Sustainable Branding

2025-05-12 2:01 pm

Introduction With the era of climate consciousness and prudent consumption, sustainability is rapidly becoming a core pillar of brand image. Indian companies, be they FMCG giants or green start-ups are increasingly adding green claims to their brand initiatives. But greater green claims also mean that there is a need to secure these brand assets legally and remain compliant with the law. This is where the law of trademarks comes in. Green trademarks not only identify origin but also stand for values such as sustainability.  What is a “Green Mark”? A Green Mark is a trademark that identifies a

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Why should students know about IPR?

Why Should College Students Know About IPR?

2025-04-24 3:35 pm

You may be asking yourself, “I’m a college student, I don’t need to think about patents and trademarks. However, knowing what IPR is more useful to you than you may think. Here’s why: 1. Protect your intellectual property and creations. If you’re a creator — be it a writer, an artist, a

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Sony Music and Myntra logos side by side highlighting a copyright infringement lawsuit over unauthorized use of music tracks in advertisements.

Sounds like Trouble: Sony Vs. Myntra Copyright Infringement Case

2025-04-19 10:03 am

Abstract This article discuss about the copyright infringement suit filed by Sony Music Entertainment against Myntra before the Mumbai High Court for use of its songs without permission in advertisements. Sony complains that Myntra utilized numerous sound recordings without a proper license, even after being served with a cease-and-desist notice.

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