
IN-DEPTH LEGAL ANALYSIS OF THE VICKS VAPORUB VS VAPORIN CASE
The Madras High Court’s ruling in The Procter & Gamble Company v. IPI India Pvt. Ltd. marks a significant development in Indian trademark jurisprudence by reaffirming that descriptive and publici juris terms cannot be monopolized without clear proof of acquired distinctiveness. In rejecting P&G’s claim over the prefix “Vapo” derived








