INTRODUCTION Former Indian Men’s Cricket team captain and legend M.S. Dhoni has applied for registration of a word trademark “captain cool”, a nickname that reflects his pacific leadership style. For over more than a decade, coolness is linked to Dhoni’s calmness and composure on field during intense pressure situations, but
INTRODUCTION With the ever-evolving digital landscape, brands are looking for innovative marketing approaches in an attempt to connect with consumers. One such approach is implementing fluid marks which are interactive brand marks that may change shape based on context, user interaction, or cultural context. While fluid marks have huge possibilities
INTRODUCTION In the constantly evolving and fast-paced era of Startups, building a strong and recognizable brand is of utmost importance and is foundational step towards success. Entrepreneurs pour their creativity, resources, and hard-driven energy into creating unique and different identities for their businesses. But in a competitive market like India,
Introduction Recently, a Single Judge Bench of the Delhi High Court comprising of Mr Justice C. Hari Shankar. The judgement dwells into the complexities of trademark law, weighing the need of maintaining a brand’s identity while still allowing for healthy market competition. It emphasizes the importance of a trademark’s distinctiveness
A detailed overview of the trademark dispute between Forest Essentials and Baby Forest Ayurveda, highlighting the complexities of protecting generic terms in competitive markets. Learn about the Delhi High Court’s ruling, the arguments from both parties, and the implications for trademark law and brand identity.
INTRODUCTION Former Indian Men’s Cricket team captain and legend M.S. Dhoni has applied for registration of a word trademark “captain cool”, a nickname that reflects
INTRODUCTION With the ever-evolving digital landscape, brands are looking for innovative marketing approaches in an attempt to connect with consumers. One such approach is implementing
INTRODUCTION In the constantly evolving and fast-paced era of Startups, building a strong and recognizable brand is of utmost importance and is foundational step towards
Introduction Recently, a Single Judge Bench of the Delhi High Court comprising of Mr Justice C. Hari Shankar. The judgement dwells into the complexities of
A detailed overview of the trademark dispute between Forest Essentials and Baby Forest Ayurveda, highlighting the complexities of protecting generic terms in competitive markets. Learn about the Delhi High Court’s ruling, the arguments from both parties, and the implications for trademark law and brand identity.
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