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MS Dhoni in yellow Chennai Super Kings jersey with arms crossed, featured next to the headline “MS Dhoni applies trademark for ‘Captain Cool’” on a red background, with JP Associates branding at the bottom.

Dhoni’s Risky Bet? Trademarking ‘Captain Cool’ Faces Legal Test

INTRODUCTION  Former Indian Men’s Cricket team captain and legend M.S. Dhoni has applied for registration of a word trademark “captain cool”, a nickname that reflects his pacific leadership style. For over more than a decade, coolness is linked to Dhoni’s calmness and composure on field during intense pressure situations, but

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Illustrated globe showing location pins with text "Geographical Indication" highlighting the concept of protecting region-specific products.

Geographical Indications

Explore the importance, registration, and impact of Geographical Indications in India. Learn how GIs protect traditional products and boost local economies.

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Section 18 of the Trade Marks Act, 1999

Section 18 of Trade Marks Act, 1999: Comprehensive Explanation

Learn everything about Section 18 of the Trade Marks Act, 1999, including who can apply, the trademark registration process, types of trademarks, filing fees, jurisdiction of trademark registries, and examination procedures. A comprehensive guide for businesses, startups, and individuals looking to protect their brand identity in India.

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