Deepfake misuse case: Bombay High Court protects Suniel Shetty’s personality rights from AI deepfake abuse and false endorsements. Key legal ruling in 2025 explained.
Explore how Indian courts protect personality rights of celebrities and individuals from misuse of image, voice, and identity in the digital era.
INTRODUCTION Former Indian Men’s Cricket team captain and legend M.S. Dhoni has applied for registration of a word trademark “captain cool”, a nickname that reflects his pacific leadership style. For over more than a decade, coolness is linked to Dhoni’s calmness and composure on field during intense pressure situations, but
Bombay HC’s ruling in Arijit Singh vs. Codible Ventures LLP sets a precedent on AI-generated voice use, highlighting gaps in India’s personality rights laws.
Explore how Ashneer Grover, the co-founder of BharatPe, is shaping the future of personality rights in India by securing a trademark for his name. This article delves into the concept of personality rights, their legal origins, and notable cases, including prominent figures like Amitabh Bachchan, Anil Kapoor, and Taylor Swift.
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