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Role of Trademarks in Startups.

TRADEMARK FOR STARTUPS: SAFEGUARD YOUR BRAND FROM DAY ZERO

2025-01-07 10:25 am

Trademark for Startups is more than a legal formality, rather it is a prominent step towards brand reservation and growth in India’s competitively growing contemporary market. Early Trademark Registration ensures legal ownership of a brand’s name, logo, tagline etc., helping startups while also securing their unique identity in the market.

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PhonePe V. BharatPe: Trademark Dispute

2024-06-20 11:25 am

Explore the Delhi High Court’s judgment in the trademark dispute between PhonePe and BharatPe. Understand the complexities of trademark law, the arguments from both sides, and the court’s application of legal principles like the Pianotist Test, Anti-Dissection Rule, and Dominant Mark Test. Discover the intricacies of maintaining brand identity amidst

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