INTRODUCTION Former Indian Men’s Cricket team captain and legend M.S. Dhoni has applied for registration of a word trademark “captain cool”, a nickname that reflects his pacific leadership style. For over more than a decade, coolness is linked to Dhoni’s calmness and composure on field during intense pressure situations, but
Explore how fluid marks like Google Doodles redefine brand identity, user interaction, and IP protection in the digital age.
Trademark for Startups is more than a legal formality, rather it is a prominent step towards brand reservation and growth in India’s competitively growing contemporary market. Early Trademark Registration ensures legal ownership of a brand’s name, logo, tagline etc., helping startups while also securing their unique identity in the market.
Explore the Delhi High Court’s judgment in the trademark dispute between PhonePe and BharatPe. Understand the complexities of trademark law, the arguments from both sides, and the court’s application of legal principles like the Pianotist Test, Anti-Dissection Rule, and Dominant Mark Test. Discover the intricacies of maintaining brand identity amidst
A detailed overview of the trademark dispute between Forest Essentials and Baby Forest Ayurveda, highlighting the complexities of protecting generic terms in competitive markets. Learn about the Delhi High Court’s ruling, the arguments from both parties, and the implications for trademark law and brand identity.
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