
LAY’S VS. JAY’S: PHONETIC SIMILARITY AS A GROUND FOR TRADEMARK CANCELLATION
INTRODUCTION Trademark protection plays a crucial role in preserving a brand’s distinct identity and empowers businesses to prevent others from using names or marks that are deceptively similar. A recent case highlighting this principle, Lay’s vs Jay’s trademark dispute involving PepsiCo’s well known brand Lay’s. The Calcutta High Court intervened


















