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Examples of Google's changing logos demonstrating fluid marks in digital branding.

THE RISE OF FLUID MARKS IN DIGITAL BRANDING

INTRODUCTION With the ever-evolving digital landscape, brands are looking for innovative marketing approaches in an attempt to connect with consumers. One such approach is implementing fluid marks which are interactive brand marks that may change shape based on context, user interaction, or cultural context. While fluid marks have huge possibilities

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approbate and reprobate

Approbate and Reprobate: Relevance in Trademark Law

The doctrine of approbate and reprobate is rooted in the principle of equity that prevents a person from making contradictory statements or taking advantage of two contradicting positions in legal proceedings. It embodies the maxim, “allegans contraria non est audiendus,” meaning a person alleging contrary statements should not be heard. This principle

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Understanding IPR Protections: Overlaps Between Different Intellectual Property Rights

Understanding IPR Protections: 5 Key Overlaps Between Different Intellectual Property Rights

Intellectual Property Rights (IPR) encompass a range of legal protections designed to safeguard various forms of intellectual creations. These protections are crucial for encouraging innovation and creativity. However, the boundaries between different types of IPR—such as patents, trademarks, copyrights, design rights, and trade secrets—can sometimes overlap. This article explores these

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McDonald’s and Supermac’s trademark dispute

McDonald’s loses ‘Big Mac’ TM Battle against Supermac’s

Background Supermac is a fast food chain based in Ireland, founded  by Pat Mc Donagh in 1978. It is Ireland’s largest indigenous quick service restaurant group. The company has been growing and operating more than 100 outlets across Ireland and Northern Ireland. Mc Donald’s, on the other hand, is an

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Examples of Google's changing logos demonstrating fluid marks in digital branding.
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Praveen Agrawal

THE RISE OF FLUID MARKS IN DIGITAL BRANDING

INTRODUCTION With the ever-evolving digital landscape, brands are looking for innovative marketing approaches in an attempt to connect with consumers. One such approach is implementing

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