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Luxury Taj Hotel exterior representing The Taj Hospitality Sound Mark, symbolizing Indian heritage, premium hospitality, and timeless elegance

THE ICONIC TAJ HOSPITALITY SOUND MARK REGISTRATION IN 2026

This article explores how sensory branding is changing trademark protection in experience-driven industries like hospitality and evaluates the legal framework protecting Sound Markings under the Trade Marks Act, 1999, and the Trade Marks Rules, 2017 using Taj Hotels as a case study.

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